Restaurant Copywriting Sample

Then You Need to Forget About Restaurant Chains!

Does your typical night out resemble the following story?

You pick out your best clothes, excited to spend an evening out with old friends.

Your friends arrive and beep the horn, and you eagerly walk outside and open the car’s door.

As you buckle up and the car starts moving, your friends bombard you with menus options, reviews, photos, statistics, analytics…

You feel the stress build up as you are pressed to choose your meal even before getting to the restaurant.

As you leave the car and walk inside the restaurant, your excitement begins to fade.

You notice a bunch of irritable customers checking their smart phones, complaining about the wait, the weather, their lives.

When you go up to the receptionist, you get a chilly, indifferent attitude.

You get handed a gadget and told to wait for it to beep. No friendly smiles, no further information, no welcome.

Once they finally call your name, you are taken to your seat by another poorly trained, glum employee, who just wants to get done with you as quickly as possible.

At this point, you’ve already lost your enthusiasm and begin to regret your decision to eat out.

It seems like restaurant chains have forgotten why we go out to eat!

It’s not just the food.
It’s not the efficiency.
It’s not the predictability.

What happened to the sense of excitement and anticipation you felt when you went for a night out?

Where did the warm, smiling faces go?

Why can’t you find an inviting, laid-back environment to spend a few pleasant, joyful hours with friends?

A place where you can forget about schedules, routines, problems?
no wonder so many people just order takeout or delivery!

Do you often wonder if there are any restaurants out there like the ones you see in those old movies. Warm, inviting places where you can feel special. Where people actually seem to care about you. Places where you lose track of time?

Well, there are great restaurants out there!

The thing is, these wonderful restaurants are not run by big corporate chains.

The restaurants you dream about are managed by traditional restaurateurs.

People who know how to provide great service, great food, and create great ambience.

To discover these restaurants, you have to know people who are connoisseurs. The other way to find these restaurants is to spend hours and hours doing research.

If your friends aren’t experts, and you don’t have the time to search for the right place, what can you do?

Go to these uninspiring chains?

Stay home and order online?

There has got to be an easier way to find these hidden gems

I would like to tell you about a wonderful restaurant!

A place where you’ll feel welcome from the moment you open the solid wood door.

A place where people smile at you and look you in the eyes when you speak.

A place that feels more like an old-world cafe than a bland cafeteria.

A place that features some of the finest Brazilian cuisine in the region.

The employees of this unique restaurant are fully trained professionals who know and practice the same customer service techniques used by world-class restaurants.

Some of our employees in fact were trained at these famous restaurants!

Here are just a few of the experiences you’ll enjoy if you spend an evening with us:

⦁ A warm, exciting, informal ambience
⦁ Staff that feels like old friends
⦁ A slow-paced, calming environment
⦁ Our well-known Brazilian charm
⦁ One-on-one treatment

Of course, there’s also our delicious, homemade dishes prepared by our extraordinary chef, Paulo.

This wonderful little restaurant is called Rio’s, and these experiences are waiting for you.

Our customers have been coming back for the past 15 years to enjoy our great Brazilian cooking and to experience exciting, memorable evenings with friends and family.

Rio’s was designed with one thing in mind:

Provide our customers with a unique dining experience they’ll remember for years to come.

A dining experience that will feel entirely different than your typical restaurant chain.

Everything, from the decor to the color of our staff’s uniforms, was carefully planned to create an environment that feels more like a friend’s home than a restaurant.

We want you to feel as if you’re stepping into another time and place when you open that door.

Your dining experience should feel like a mini vacation, where you lose track of time for a few hours.

From the moment you sit in our comfortable, plush chair, to the moment you walk out the door.

Unlike our competitors, Rio’s emphasizes these forgotten values:

⦁ Courtesy
⦁ Attentiveness
⦁ Generosity
⦁ Hospitality
⦁ Patience

Of course, if you prefer a fast-paced environment, with the least amount of human contact, lots of gadgets, and a lifeless corporate feel, then Rio’s is not your kind of place.

We believe that a restaurant should provide more than just a meal. It should offer patrons an escape from everyday routines.

Sometimes that means doing things the old fashioned way, like placing orders through human waiters, not computers.

When you come to Rio’s, we want to encourage you to put away the cell phone, and pay attention to your surroundings.

Notice how the soft lighting makes you feel.

Observe the expressions on people’s faces.

Listen to the relaxing music in the background.

Feel yourself drifting off into a carefree paradise.

Here’s what one of our famous patrons, food blogger Richard Jones, said about his dining experience at Rio’s:

“I felt transported to another time and place as soon as I opened the door and was greeted by a wonderful, charming receptionist.

I became so engrossed in my interactions with the staff and with my friends that I completely lost track of time.

By the time I left Rio’s, at around two in the morning, I felt a sense of disappointment as I went outside and stepped back into the real word!

Rio’s has some magical quality about it. Dining there will brighten up your day, no matter how bad it has been.”

We would like you to consider Rio’s the next time you dine out!

Visit us, and see what you’re missing every time you eat at one of those bland chain restaurants.

Enjoy world-class service and dining without spending a fortune at some fancy establishment or club.

Rio’s is now offering a 25% discount on your first dining experience!

Please go online now at www.rios.com and make your reservation. You can also call us at 1-800-rios.

You are welcome to bring your friends and loved ones if you wish.

As a special incentive, you’ll receive a gift card for every friend you bring to Rio’s.

We know how tired you are of eating at the same uninspiring restaurants.

We would like to remind you that eating out can be exciting and unforgettable, if you find the right place to spend your evening.

A place where you can eat a wonderful meal, enjoy great conversation, and feel connected to interesting, friendly people.

We invite you to make a reservation soon. Rio’s has gotten more and more attention from bloggers like Richard Jones.

Our reviews on Yelp are helping to spread the word about our unique dining experience.

Please reserve your seat now, before others find out about Rio’s!

As a thank you to all of our loyal customers, we offer the following complimentary rewards to all Rio’s customers who sign up for our Diner’s Program:
⦁ Access to our online newsletter, Rio’s Monthly. You’ll get helpful tips on buying organic recipe ingredients, as well as informative articles on international dining experiences
⦁ A reference book containing helpful tips for buying quality wines at affordable prices
⦁ Discount passes on culinary events throughout the country
⦁ Free subscription to Travel magazine for one year

You might be wondering whether all of this is too good to be true.

How much is it going to cost me to enjoy fine dining, exceptional customer service, great ambience, professionalism, and unique experiences?

Rios’ believes it is possible to provide exceptional service and experiences without charging outrageous prices in return.

While it’s true we charge more than most chain restaurants, our prices are accessible to diners who want more out of a restaurant than just a meal.

Remember, Rio’s wants your experience to be about more than just dining out. We want you to fully experience:
⦁ A sense of excitement when you visit us
⦁ The undivided attention of our skilled, caring staff
⦁ A feeling of anticipation
⦁ Our slow-paced, soothing environment
⦁ Brazilian cuisine at its best

Yes, there are cheaper places where you can spend an evening out, but these places won’t give you an experience you’ll want to share with others. An experience you will only get if you travel to some faraway resort, or spend thousands of dollars at an exclusive restaurant.

 

P.S. For those who appreciate good dining and memorable experiences, remember the free bonuses you’ll get once you dine with us and become a Diner’s Program member:

⦁ Access to our online newsletter, Rio’s. You’ll get helpful tips on buying organic recipe ingredients, as well as informative articles on international dining experiences
⦁ A reference book containing helpful tips for buying quality wines at affordable prices
⦁ Discount passes on culinary events throughout the country
⦁ Free subscription to Travel magazine for one year

Here’s what one of our most enthusiastic customers says about the Rio’s experience:

“Like so many people out there, I find it harder and harder to enjoy a pleasant evening whenever I go out to eat with friends. Most restaurants are too loud, too rude, or too boring.
It’s gotten to the point where I just order take-out and spend the evening at friends’ homes.

All this changed one day when a co-worker told me about the wonderful time she had dining at Rio’s on her birthday.
The following weekend I grabbed my husband and took along some friends to Rio’s.

All I know is that we were blown away by everything we saw that night.
The smiling faces, the sense of joy and excitement. Everyone acted like a close friend.

That night brought back some hope for me. It reminded me that there are unique businesses out there that still care about customer service and value. You are not limited to these big brands and their formulaic approaches. You have alternatives!”

Visit www.rios.com today , and start planning an evening you’ll talk about for a long time!

If you would like to learn more about us before making a reservation, please visit www.rios.com/History.

Our site has a variety of free resources to help you find the best dining establishments for your specific needs.

You can also download free guides on recipe preparation, hosting, etiquette, and food safety.

Reserve Your Seat Now!