ABC Bookkeeping Case Study
ABC Bookkeeping is a system that helps bookkeepers grow their company easily and affordably. It was developed by small business consultant Peter James, who has helped hundreds of bookkeepers expand their small businesses.
Objectives
Establish a multi-step, effective sales process
Generate a steady stream of qualified leads through our webinars
Implement marketing automation (email autoresponders) and videos to nurture prospects
Reach as many potential clients as possible through our campaigns
Our Tactics
To achieve our objectives, we implemented an integrated marketing strategy that consisted of traffic generation, lead nurturing, and conversion optimization:
- Developed a sales funnel that educates and qualifies potential customer through opt-in marketing and automated email lead nurturing
- Conducted conversion optimization tests to get better results out of our web traffic
- Continuously tweaked our online ads to attract high quality traffic and reduce cost per opt-in
- Created targeted landing pages linked to each advertising campaign
- Boosted our SEO efforts through internal linking structure, content marketing, and social media posts
Results
- Website traffic has almost doubled in the past year
- Successfully implemented marketing automation, which allows us to educate and pre-qualify potential customers 24 hours a day at low cost
- Increased our opt in rates via affordable Facebook and Outbrain ad campaigns
ABC Bookkeeping Client Wesley Marten:
“I have built a six-figure business within the past two years without any employees or expensive software.
None of this would have happened without the support of ABC Bookkeeping.
We have grown our business by 35% in the past year simply by implementing an automated marketing funnel using this marketing platform.
Peter and his team are great to work with and genuinely care about my success as a small business owner.”