Website marketing content audit (review)

A  site audit checks whether your webpages are written and structured (optimized) to:

• •  Attract more website visitors
  •  Gain the attention of search engines
  •  Educate and persuade potential customers to trust you and
    purchase your products and services

    During a site content audit I will review:

  •  If your written content uses the right keywords to answer prospects’ questions
  •  The use of marketing and sales techniques that convince visitors to take action
  •  Whether your marketing content follows a logical sequence and structure that leads to more sales and repeat business
  • Videos and images that impact your site’s usability
  • The use of hard-to-read fonts and colors on your webpages
  • SEO (search engine optimization) basics: The use of meta descriptions, keywords, and other elements that help Google discover your site
  • If your website content proves your expertise, and helps potential clients gain trust in you
  • Whether your written materials are easy to understand and professional
  • How your site’s  style and tone match your brand’s image (conservative, aggressive)
  •  If your marketing content is linked together as a funnel that converts prospects into customers.My site audit report will provide a summary of the problems I encountered in your website such as missing headers and poorly written content.I will also suggest ways of making your marketing content more powerful:
  • Keyword ideas
  • Highlight elements of your marketing funnel that are missing or incorrectly set up
  • Suggestions to make your funnel (marketing sequence) more effective