Mark Bellini

Marketing Systems, Business Writing, Editing and Optimization for Small Business Owners

Biography

I am a freelance copywriter with a business degree who has started and managed a handful of small businesses through the years.

I ran my own ESL language training school for a few years before moving to the logistics industry as a trucking contractor.

In the last few years, I have found that my strength is in helping small businesses to attract and retain happy, loyal customers.

After training myself as a copywriter and marketing consultant, I am now exclusively focused on helping small business owners plan and implement marketing strategies that are affordable and highly effective.

I will take the time to really understand your marketing and copywriting needs, in order to create personalized solutions that will accomplish the results  you desire.

My writing combines traditional direct marketing techniques with modern online marketing strategies, such as email sequences, that will attract the right potential customers to your website.

You will get professional writing services at highly affordable rates, including free revisions (2), to ensure  you are absolutely satisfied with my work.

 

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I have taken courses specializing in technical writing, copywriting, digital marketing, and editing.

I apply the same techniques that have been used by successful copywriters such as Dan S. Kennedy and Robert Bly.

 

My Marketing and Copywriting Philosophy

Writing project should be linked to a part in your marketing funnel sequence. Should somehow be related to achieving a marketing-related goal.

 

 

Copywriting and content marketing  are meant to eventually generate sales.

This type of writing has nothing to do with writing novels or other types of creative or academic writing.

Following proven sales formulas and structures is more important than being ultra trendy and creative.

Your marketing should reflect your true self, instead of trying to please everybody.

Clients who insist on tight deadlines are usually bad clients.  Effective marketing and copywriting require detailed research, analysis, writing and editing.

Content marketing pieces such as blogs and videos should educate your potential customers, not just entertain them.

SEO (search engine optimization) and other passive inbound marketing methods are not enough for small businesses to attract more customers.

You still need to advertise and promote using outbound marketing methods.

Marketing automation is useless if you apply the wrong marketing and sales strategies to the wrong target customers.

Repetitive marketing messages are effective, even if some people consider them boring and lacking in creativity.

The clearer you are about your ideal customer, the more effective your marketing campaigns will be.

 

 

How I Prepare for Copywriting Projects

1. Study current and past ads from your main competitors
2. Study your existing marketing materials
3. Ask questions about your audience, product / service, and the objective of your writing project
4. Determine where you are facing challenges
5. Research your industry: common challenges, demographics, trends, etc.
6. Use my research to come up possible ideas to use in your digital marketing project
7. I will discuss my ideas with you before starting the assignment
8. Create an outline of the project and send it out for approval
9. Submit each main portion of the copywriting project and submit for approval
10. Finish editing the project and submit it.What my clients have to say:“Mark delivered an incredible email sequence for my manufacturing business! Excellent quality, communication, and delivered early . One of my best experiences on …. Thanks, Mark! Enzo”

“This is my second project with Mark and the quality of work, the level of professionalism, and the completion of his work is very high standard. If you are thinking of hiring Mark, do not hesitate. My best experience on … so far. Enzo”

 

“Very pleased with the work that Mark did auditing my website. I know have a working list of items that I can focus on implementing and a few places I need to make improvements. I now have a “road-map” that will help me move forward with confidence. Highly recommended…Thanks Mark!”

 

“You are so wonderful! Thanks so much for all your help and support!
Thank you for your valuable time.

Cordially,
Kari “

 

 

Books Published

I have published the following book, which is available on www.amazon.com/author/markbellini

26 Marketing Mistakes & Simple Ways to Avoid Them : How to Attract Loyal Clients on a Small Budget

Education

Rutgers University

Bachelor of Business Administration

Continuing Education Courses:

• Hubspot Inbound Marketing
• AWAI The Accelerated Program for Six-Figure Copywriting
  
• American Writers & Artists Institute:   B2B Content Writing
• The Keys to Effective Editing
• Google Garage Fundamentals of Digital Marketing
  
•   A to Z Grant Writing
•     Advocacy
•    Fundraising Strategies
•     IAP College: Life Coaching    Certificate
  

  

   

• SBMA | Small Business Marketing Association
• AWAI
• Internet Marketing Association

Please click on the link below to look over some of my past freelancing work:

http://writingconversions.com/portfolio/

 

Get More Customers With a Marketing Funnel!

 

Please visit

www.WritingConversions.com/downloads and get your free report, Marketing Funnels: The Secret to Marketing and Growing Your Small Business Affordably.

You’ll learn why setting up your marketing content as a sequence (marketing funnel) is the most effective way to promote a small business affordably.

 

 

New Jersey Marketing Funnel Copywriter

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