Website Conversion Rate Optimization
Why Should You Edit Your Marketing Materials?
It may seem convenient to skip the hassle of editing your writing after spending hours and hours creating an article, email campaign, or sales letter.
Unfortunately, doing this will eventually affect your reputation and standing within your industry.
Websites with excessive typos and grammatical mistakes also lead to lower online ranking by Google and other search engines, once they associate your site’s poor visitor performance with low-quality content.
Copy Editing Supports Your Business Goals
The purpose of copy editing is to ensure that every written piece you create helps to advance your business goals.
Aside from checking for poor grammar and style, copy editing provides these benefits:
- Ensuring your content aligns with your corporate tone
- Double-checking statistics and other claims
- Ensuring that every sentence and paragraph has a single meaning and flows logically
- Making suggestions for changes or adding comments to clarify unclear sentences
- Improving the flow of ideas and arguments
- Clarifying and shortening wordy text
- Rewriting text so it sounds clearer and flows better
Verifying that web-based content uses your chosen keywords and phrases to support your SEO (search engine optimization efforts
Editing Fees:
– Copy editing plus SEO (search engine optimization) of business and marketing content: 3 cents per word.
– Marketing structural content editing. Involves editing, restructuring, and optimization of marketing and sales content. Also includes suggestions for improvements to SEO and response rates: 4 cents per word.
Editing of business documents
I edit and revise:
- Proposals
- White papers
- Speeches
- Fundraising letters
- Business Plans
- Reports
- Grant applications
Learn more about my freelance marketing services