Email Marketing
Email marketing is similar to direct mail, but is done electronically.
Email messages can be used for a variety of purposes:
⦁ Converting prospects into customers through a series of emails (auto-responder workflows))
⦁ Offering new products and services to existing customers
⦁ Sending free newsletters
⦁ Staying in touch with past customers
⦁ Invite people to events or webinars
⦁ Provide customer service
⦁ Submit surveys to existing clients
There are a few best practices for using email marketing effectively:
Subject lines should quickly describe what the email is about.
Avoid overly salesy words such as “free”. Spam filters usually block emails that are over-hyped.
Always include your logo or company name so readers know who is emailing them.
Make it easy to scan emails by using headers, short paragraphs, and wide margins.
Remind readers to check their junk / spam filters to see if your emails are being blocked.
Include unsubscribe link that makes it easy for people to stop receiving your emails.
Emails are very effective in converting prospects to customers, and maintaining a relationship with existing customers, but it’s important to avoid being too aggressive by constantly trying to get more and more out of customers.
It’s important to keep track of your email marketing campaigns, and only send out emails that offer value to your customers. Otherwise, a large percentage of people may ignore your messages. Some may decide to block your emails permanently.
Freelance copywriters who understand email marketing can help your business by creating and managing email campaigns that sell products / services, provide customer support, and allow your business to stay in touch with customers and potential customers.
Features of Effective Email Marketing
⦁ Use powerful subject lines to get more people to open your emails
⦁ Include links to your main website
⦁ Add your company’s logo to show readers that your message isn’t spam
⦁ Add only relevant content. Include your site’s link for those who want to learn more
Automated email sequence – $415 (11 emails or 2,750 words total)
Marketing emails $38 (for 250 words)