Response Rate Optimization for Small Businesses

CRO-focused Editing Package

Get better results from your marketing campaigns!

Optimizing conversion rates leads to more sales

Optimizing your conversion rate involves identifying the weak spots in your marketing funnel (sequence) that prevent more prospects from becoming customers or clients.

 

I will review your existing marketing content and optimize all your headlines, lead paragraphs, subject lines, and other elements that help to increase response rates for your campaigns.

 

  Marketing content optimization Fees

–  4 cents per word!

Order or Request more information about business writing services

It’s a good idea to optimize the following components of your marketing campaigns:
Blog post call-to-action (CTA)

• Landing pages
• Lead nurturing email subject lines
• Home page
• Sales pages
• Facebook ads
• Twitter postsConversion optimization helps to attract more visitors to your website. It also increases the percentage of people who respond to your ads, emails, and offers.

Sometimes, it is cheaper and quicker to edit and optimize your existing campaigns, instead of creating new content and marketing materials  from scratch.

Content optimization consists of:
• Changing words and sequences in headlines, lead paragraphs, and email subject lines to make them more attention-getting
• Editing introductory paragraphs to make them flow better
• Using words that reflect the main benefits of your product or service
• Suggesting one or more alternatives for each headline, lead paragraph, and email subject line.

• Changing the structure and sequence of the content in your marketing campaigns to attract and convert more website visitors into paying customers.
• Making sure webpages are optimized for Google (search engine optimization)

The Need for Testing

Conversion rate optimization (CRO) requires routine testing  (A/B tests) of different headlines, images, offers, and timing to improve the results of your marketing efforts.

 

Testing allows you to determine whether:

• Your headline attracts the right audience for your business?
• Potential customers care about the arguments you are making?
• Which benefits actually matter to your target audience
• There are images, words, or colors that are distracting and push people away from your website.

 

Here are the marketing elements that usually get checked and optimized

 

Content Formatting

• Text size
• Wordiness
• Clear instructions
• Use of call-to-action techniques  (CTA)
• Poor color choices
• Using words your target audience commonly use
• Overly long paragraphs
• Writing sequences that build up emotional energy.
• Use of techniques such as Johnson box to repeat and summarize your offer

 

 

Use of Social proof

• Reviews / testimonials from happy clients / customers.
• Success stories (case studies) featuring customers who have achieved success using your product or service.

 

Use of Call-to-Action Methods

• Use of clear directions in buttons and website links, instead of generic words such as “click here”.
• Only one offer for each promotion, ad, etc. Making more than one offer makes potential customers confused about what they should do.
• Sign-Up / Opt-In Forms that are simple and don’t require detailed contact information.
• Thank you pages make use of up-sell or cross-sell offers, or help customers to use your product or service more effectively.

 

Specific Areas to Apply Conversion Rate Optimization (CRO)

 Blog Posts,Videos, Content Marketing

Always add call-to-action (CTA) links, buttons, and statements at the end of each piece of education marketing you create.

This increases the percentage of people who will visit your website and provide their contact information.

 

 

Lead Magnet (free downloads)

Try to create e-books, courses, and videos that are indirectly promote the products and services your offer.

Promote your lead magnet on social media and through online ads (Facebook, Outbrain).

 

Home Page Optimization

Check if:

Your homepage is free of excessive distractions such as flashing images, colors, or text.

Site visitors understand exactly what your business is about, and what you have to offer.

There are elements that build trust, such as reviews, badges, success stories, your address and telephone number.

Visitors know how to contact you.

Your menu is easy to understand

Your written content persuades visitors to learn more about your products and services.

You have links to social sites such as Twitter or LinkedIn.

 

 

Landing Page Optimization

Check if your landing page:

Is directly related to your ad or offer

Uses direct marketing techniques

Include images that create curiosity

Makes use of incentives

 

Lead Nurturing Optimization

Check for subject lines that get people to open your emails.

Maintain a balance between educational messages and promotional offers

Follow proven nurturing sequences using sales and persuasion methods.

Implement the best sequence and timing to your email marketing campaigns.

 

 

 

Sales Page Optimization

 Check for:

Use of wording and arguments that focus on the main problems experienced by your target customers.

 

Use of trust-building and persuasion techniques.

 

Images that support your sales message.

 

Writing that builds trust without giving away detailed information.

 

Use of proven sales formulas such as AIDA (attention, interest, desire, action) that follow the right sequence.

 

Order Pages / Shopping Cart Optimization

• Including detailed product summary to reduce confusion
•  Using words that encourage buyers to complete the purchase
•  Making the payment process simple
• Showing your guarantee on the checkout page
• Removing distractions such as ads and flashing images
• Include upsell offers for premium products
• Include cross sell offers for related products
• Create some urgency: deadlines, limited discounts

 

Thank You Page Optimization

Include links to tutorials and manuals that will help customers get the most out of your product or service.

Include a link for buyers to fill out quick feedback surveys. This can help you to promote other products and services to your customers.

 

Include Twitter, Facebook buttons to encourage people to share your product page.

Add customer reviews or case studies to make buyers feel better about their purchase.

Include a link to frequently asked questions about your guarantee, delivery, etc.

 

Customer Digital Newsletter Optimization

Check if your newsletter helps to increase customer retention.

Include articles that benefit your customers’ professional and personal lives:

– Tips for hiring good workers

Selecting the best software

Extra uses for your product or service.

Remind customers of the other products you offer.

Promote external products and services that complement your own products.

 

Online Ads Optimization

Use proven structures and sequences for creating effective ads.

Use images that generate curiosity

Promote your educational content, instead of directly promoting your products.

 

Twitter Posts Optimization

Use images that generate curiosity.

Use hashtags that your target audience follow.

Promote your educational content, instead of directly promoting your products.

Try to follow the same format as you do when creating ads.

 

 You will also get these bonuses:

Free digital marketing audit

-3 Marketing Funnel Success Stories to
Inspire You

-Best Practices for Each Segment of Your Marketing Funnel

-Do-it-Yourself Marketing Funnel Resources

–   Local SEO Tips for small businesses

 

 

 

and

 

 

My e-book:

Pre-Built Lead Nurturing Campaign Template: Done-for-you email marketing template for small service-based businesses Kindle Edition.

 

 

Why should I optimize my marketing content?

– Attract more visitors and potential customers

– Ensures that you’re attracting people who are close to your ideal customer profile

 – Convince a larger portion of potential customers to take action: Download your free materials, try a sample, and buy your product.

 

Get more information about conversion rate optimization services

Conversion Optimization Fees:  7 cents per word ( minimum fee is $42).

 Conversion / response optimization audit:

• Website marketing content audit (analysis) –  Free to $19.99
• You will get a refund of $19.99 if you hire me for one marketing project.

 

Your website audit  includes:

Website text:  Check for strong headlines, subheadings and clear writing. Ease of scanning page content.

SEO (search engine optimization): Check for keywords and metadata (text used by search engines).

Marketing effectiveness: Check whether site content is set up in the proper sequence (marketing funnel) to increase conversions.

Recommendations: Provide a list of changes that need to be made for your site to attract and convert more site visitors to customers. Suggest possible keywords to use .