We are the leaders!
Our brands are trusted!
We employ the smartest people!
Many companies continue to use marketing to brag about themselves, despite the fact that this tactic has been proven to be ineffective.
However, marketing tactics and strategies only deliver results when they’re focused on prospects’ needs.
If you’re like most people, you’ll react negatively when a company toot its own horn far too much- here’s why:
Bragging About Yourself: A Sure-Fire Way of Sinking Your Business
Do you ever associate yourself with people who disregard everything you say because they keep talking about themselves?
Given the choice, most people would simply leave before too long.
Bragging about yourself is like covering your brands’ incompetency.
Businesses fail when they make it all about themselves.
They spend too much time bragging about what they can do, what they’ve done so far, and what all they can achieve if they wanted to – without considering how these accomplishments make a difference in customers’ lives.
Success is something we all pride ourselves over. However, when you run a business, your focus should be based solely on what you can provide your customers.
If you want your business to succeed, resist the urge to talk about yourself. Remove the ‘me-factor’ from your marketing completely.
Customers don’t care about you
They care how your products or services can help them with their pain points, which may differ from category to category.
Put yourself in the customer’s shoes and try to figure out what they’re interested in and adapt accordingly.
Does your product:
- Offer better quality at a competitive price?
- Provide insane benefits?
- Help them live a healthier and fuller life?
What can they gain from investing in a product from you? Answer that question and you have the prime focus of your marketing strategy.
What Are Customers Interested in?
With millions of brands and businesses in the market, customers can afford to pick and choose without compromising on quality or stretching their budgets.
The only thing potential customers are interested in is knowing what you can do for them.
People, potential customers, are interested in the kind of benefits they can get by purchasing from your business.
They’re interested in all the things that set you apart from your competitors.
Why Is It Important to Make Your Marketing Customer-Centric
Running a business involves making choices, many of which could make or break your business. Instead of wasting time, energy, and resources talking about yourself, aim to actually provide customers what they want.
Conduct surveys, ask for reviews, have people fill out questionnaires to determine the best course of action.
You can then make and market products that will solve your customer’s problems and benefit them in one way or the other.
You can add these very queries in your site’s FAQ section so other people with the same issues can benefit from the information.
Since you don’t have to answer the same thing again and again, it saves you time and solves customer queries while it’s at it! It’s a win-win.
The Takeaway:
Don’t use marketing to brag about yourself. It’s not going to get you brownie points with potential clients.
In fact, it’s going to do the opposite. Your potential customers will think you hold too high an opinion of yourself to accept your faults. This lowers trust.
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