Implementing an inbound/content marketing funnel strategy is the most recommended way to replace outdated methods like traditional ads and cold calling.

 

Unfortunately, marketing funnels can easily become complex and costly to maintain if you don’t do a lot of research and planning before implementing inbound marketing.

 

You may end up paying thousands of dollars a month on marketing software and inbound agencies or consultants  to keep your funnel running effectively.

 

Today, it is possible to build and maintain an affordable inbound content marketing funnel using  simple cloud-based applications, and working with freelance designers, writers, and virtual assistants.

 

A basic marketing / sales funnel allows your website to attract more visitors, turn visitors into potential customers, and convert a portion of them into paying customers.

 

The following steps will help you to start building an inbound marketing funnel now:

Start with a basic marketing plan

• Who are your ideal customers?
• What is unique about your product or service?
• What is your message (selling point) to them?
• What are your preferred channels (writing, audios, videos, social media) for offering educational content?

 

Make your website the center of your funnel

• Add a blog to implement content marketing, and provide educational content to potential customers
• Add free downloadable offers, available to people who provide their email address
• Build a landing page with an opt-in form to capture contact information. this usually requires separate software (apps) that link to your website platform
• Add separate sales description webpages for each product / service you offer
• Include an order page for your products and services
• Add a thank-you page that appears once an order is placed.
  this page can be linked to a thank you  or welcome email that is also sent to new customers

 

 

Optimize your website for SEO (search engine optimization)

Use tools such as Yoast SEO to add the right keywords and meta descriptions to your website.

 

This data will be processed by search engines to categorize and index your website for online searches

 

 

Connect your website to email marketing software

Create a basic email lead nurturing sequence that repeatedly sends informational and promotional messages to people who have provided their contact information to you.

This is easy to do with email marketing software like Engagebay or Zoho Campaigns.

 

 

Use social media to promote your website

• create a Twitter or Facebook account to share your website content and to create posts that promote your free offers.You can also pay for social media ads to attract more response to your posts and articles.

 

 

 

Analyze your campaign results

Most marketing software and platforms have analytics features that allow you to see how your campaigns are performing.

this lets you know where your marketing is doing well, and where it needs improvements.

 

 

 

Keep your marketing simple

Connecting your website to a few marketing applications (form builder, email software, CRM tools) makes it easy and affordable to continuously run your marketing campaigns, only making changes or updates when needed.

 

In the long run, your inbound marketing funnel will attract and convert a lot more qualified customers than using cold calling and other untargeted methods

 

 Avoid These Common Marketing Mistakes!

Please visit WritingConversions.com and get your free report, 26 Marketing Mistakes & Simple Ways to Avoid Them: How to Attract Loyal Clients on a Small Budget.

Discover 26 of the most serious mistakes that entrepreneurs, small business owners, consultants, and other self-employed individuals routinely make when trying to promote their products and services.

You will also get:

1. Weekly emails that will help you build a profitable marketing funnel
2. Tips to help you find competent and reliable freelance copywriters and consultants
3. Learn how to use direct marketing methods within your inbound funnel for more effective results
4. Bonus downloads that discuss best practices for building your own marketing funnel

 

 

 

Learn why setting up your marketing content as a sequence (marketing funnel) is the most effective way to promote a small business affordably.

 

 

Please visit WritingConversions.com/contact if you need immediate help improving your marketing system.

 

Learn more about inbound marketing funnels

For a more detailed introduction to marketing funnels, visit these sites:

https://www.fool.com/the-blueprint/marketing-funnel/

and

Magnetic marketing principles:

https://magneticmarketing.com/where-should-i-start/