How To Sell Services Like a Professional
Selling services is an art – one that’s completely different than selling products.
You have to align your business perspective with that of your clients. Your service should hold a certain value to your customers.
Building a relationship with them is very important as they will repeatedly interact with you or your employees.
However, if you’re selling a service instead of a concrete product, how do you describe something your clients can’t see?
While it can be tricky, it is certainly possible. These tips and tricks will help you sell your services effectively, making clients out of prospects along the way.
The 101 of Selling Services
Always Stay in Touch
With multiple service providers on the market, you have to ensure you’re always your customers’ top choice of business. For that, you’ll have to do away with the notion that your job is to provide services only.
You also have to effectively communicate with your clients frequently and stay in their line of thinking.
Here’s how you can stay in touch with your customer base:
- Treat customers as valuable individuals and not just a means to an end.
- Stay active across various platforms. This will increase reach and give authenticity to your business.
- Write blogs, include reviews and success stories.
- Give them a special discount on their birthdays or other important events.
Don’t Promise Too Much
Most businesses fail when they promise too much to their client and can’t make good of that promise. It is always better to under-promise and over deliver than over-promise and under-deliver. The former will attract customers to your service, the latter will make you lose your clientele.
When you provide subpar services to a client, you’re not just losing one client, you’re also losing any potential clients you would have gotten from their recommendations.
Positive recommendation through word-of-mouth travels fast but a negative review travels faster. Always remember that.
Show Your Face on Your Marketing Materials
People need a face they can associate with your brand. Showing your face on your marketing materials gives your brand an identity.
People are more likely to avail of your services when they recognize your face and relate to your identity. This can make the brand-customer relationship relatable, fun, and filled with trust.
However, remember to not go over the top. Don’t make it all about you. You’re advertising the services you provide so stick with the narrative, and always focus on how you can add value for customers.
Conclusion
Your prospects can’t see your services, but they can see you. The way you ‘sell’ yourself can determine the authenticity of your services. Just like everything, there are hundreds, if not thousands, of options. Don’t let that demotivate you.
You are you and that’s your edge. While a product can have a copy, a person cannot. Use that to your advantage. You know the kind of clients you’re aiming for as a business, decide how you market them accordingly.
If you were in their shoes, in what way would you have been attracted to the service you offer? Adapt accordingly.
Avoid These Common Marketing Mistakes!
Please visit WritingConversions.com and get your free report, 26 Marketing Mistakes & Simple Ways to Avoid Them: How to Attract Loyal Clients on a Small Budget.
Discover 26 of the most serious mistakes that entrepreneurs, small business owners, consultants, and other self-employed individuals routinely make when trying to promote their products and services.
You will also receive:
- Weekly emails that will help you build a profitable marketing funnel
- Tips to help you find competent and reliable freelance copywriters and consultants
- Learn how to use direct marketing methods within your inbound funnel for more effective results
- Bonus downloads that discuss best practices for building your own marketing funnel