Directly addressing customers is still one of the best and cheapest marketing strategies businesses can employ.
Using emails to share discounts and offers works great, even in the age of the soft sale.
It facilitates a direct connection between the business and the client, driving customers to your website and encouraging them to purchase products by offering them incentives, coupons, and benefits.
Email Newsletters, as a Direct Marketing technique, is known to provide miraculous results.
Email Newsletters: The Key to Boosting Sales
An email newsletter is an effective marketing tool that facilitates sales and motivates subscribers to purchase from you.
A well-crafted newsletter is informative. It promotes your brand in a subtle way, allowing you to get closer to each customer, while still promoting your products and services.
How do email newsletters boost sales? By:
- Promoting products and events
- Building a community
- Offering tips, tricks, and hacks
Craft your email newsletter carefully. It should:
- Be short and precise
- Engage in the art of storytelling
- Be reader-centered
- Have a Call to Action (CTA)
- Be aesthetically appealing
Customer Retention Made Easy with Email Newsletters
Acquiring a new customer is hard. Retaining a customer? Not so much.
With a marketing technique like email newsletters, you can ensure you never lose touch with your existing customer base.
An email newsletter allows your small business to create a big impact. A targeted email will not only help you convert subscribers into customers but will also help you establish a rapport with the existing customer base by offering them additional discounts and reward/loyalty points.
Newsletters have an incredible ROI (Return of Investment). Basically, you can reuse the same articles over and over, as long as they offer valuable information.
Email marketing software allows you to schedule your newsletter messages to be repeatedly sent for as long as you wish.
As long as you put the work in initially and make adjustments along the way, your sales and revenue are bound to increase.
Conclusion
If you’re looking to effectively market your products and services, instead of investing thousands of dollars in advertising, experiment with email newsletters.
Email newsletters keep your brand and services in your client’s minds which can influence their buying decision whenever they require a product or see a promotional offer they absolutely cannot afford to miss out on.
Simply put, email newsletters drive traffic to your website thereby increasing sales.
Avoid These Common Marketing Mistakes!
Please visit WritingConversions.com and get your free report, 26 Marketing Mistakes & Simple Ways to Avoid Them: How to Attract Loyal Clients on a Small Budget.
Discover 26 of the most serious mistakes that entrepreneurs, small business owners, consultants, and other self-employed individuals routinely make when trying to promote their products and services.
You will also receive:
- Weekly emails that will help you build a profitable marketing funnel
- Tips to help you find competent and reliable freelance copywriters and consultants
- Learn how to use direct marketing methods within your inbound funnel for more effective results
- Bonus downloads that discuss best practices for building your own marketing funnel