You’ve spent a lot of time and effort creating educational and promotional content /materials to attract potential clients to your website.

You’ve convinced some of those visitors to give you their contact information in exchange for downloadable products that they find useful.

Your email marketing software (autoresponder) has delivered a series of messages encouraging potential clients to learn more about your business, and possibly try your services / products.

After all this work, you begin to get emails and phone calls inquiring about your services. The last thing you want is to lose these potential customers because you don’t offer what they are looking for.

How can you ensure that this doesn’t happen?

How do you get a reasonable portion of the people contacting you to purchase your services and products?

Offer Your Knowledge and Skills Through Different Service Offerings

While you may feel that coaching is the best way for clients to achieve lasting results, many people either don’t want personal coaching or don’t understand what it’s all about. 

Such people may still become potential clients if you are able to provide them with other types of services that complement your coaching practice.

Diversifying your services isn’t as difficult as it sounds. You simply need to provide your services in different formats that satisfy your target market.

Some of the most common ways to expand your services include:

• Consulting allows you to help people / businesses tackle challenges / problems without one-on-one coaching
• Training aims to teach people how to solve problems or change behaviors, but doesn’t hold them accountable for personal results
• Facilitation consists of training sessions / workshops, where the instructor plays an active role in the group’s interactions and activities
• Advising / mentoring lets you play a closer role in the lives and businesses of your clients, by offering advice, ideas, and solutions

Which Services Should You Offer?

Coaches who want to diversify their service offerings need to consider a few things before expanding their practices:

• Would you feel comfortable in different roles?
• Are you willing to get additional training?
• Do you mind changing your work schedule and routines?
• Will these services affect the quality of your coaching?

Once you answer these questions, you’ll have a good idea of which services to add to your coaching practice.

 

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The  following books are pretty helpful for coaches who want to expand their practices:

https://acoach4u.com/for-coaches/marketing-essentials-for-coaches-e-book/

and