A Unique Selling Proposition (USP) Makes Marketing Much Easier

Marketing products in a world that’s not short on options is not an easy task.

How can you assure customers will flock to your brand when they have plenty of options at their disposal?

In short, why should someone buy from you?

Unless you know the reasons, you will have a hard time creating effective sales offers.

A Unique Selling Proposition (USP) can make it easier to market your products and services.

It draws a defining line between you and your competitors. It allows customers to see what sets you apart from all the others thereby influencing their buying decision.

Importance Of USP in Business
The concept of a Unique Selling Proposition (USP) has been around for decades.

Simply put, it refers to the one specific feature or benefit of your product that helps it stand out – the primary attribute that makes it unique amongst its competition.

While it’s understandable that small businesses and start-ups are wary about traversing through uncharted territory, a USP works just as fine even during the changing times – identifying your USP gives all your marketing a concrete direction and focal point.

A USP is like a guiding star for businesses, however big or small.

For your business to have that edge, you need to locate your brand’s USP and make it work in your favor. Here’s how to get started:

Three Ways to Discover Your USP
Here’s how you can determine your USP and use it to stand out and boost sales:

What You Have to Offer That Is Unique
No customer wants to purchase a product specifically from you that they can get from anywhere else.

Conduct market research and use the statistics to your advantage.

Pull the data and show your customers that what you offer is unique to you.

It can be anything. Quality products, secret and not-so-secret ingredients, your customer service-anything.

Ask yourself, what do I offer clients that others in my business don’t?

Highlight it. Use it to guide your marketing strategy.

 

 

What You Do That Makes You Special
Now that you know how you’re unique from your competitors, use that knowledge wisely.

The services and products you offer are just one part of your business, your customer service and the way you do business are just as important.

Whatever sets you apart from your competitors makes you special. It automatically levels up your performance and puts you high on your clients’ lists.

If you’re working for a cause, let people know. Prospective clients are more likely to invest in a product whose sales can better the world.

 

 

Why Should They Do Business with You?
As a business, you need to be aware of your selling points and your weaknesses. If you can’t locate any, include your customers in the process.

You’d be surprised at the number of people who will voluntarily fill respond to surveys.

Here are a few questions to consider:
● Why do customers decide to buy from you?
● Are your products of better quality than your competitors?
● Is your business customer-centric?
That should answer why customers should do business with you, as opposed to the hundreds of other businesses in the market.

 

 

Conclusion
Use your USP to market your brand. However, be realistic. Not everything works for everybody.

 

A little soul-searching will help you to discover what makes you, your business, or your products special.

Once you know the answer, your marketing and sales efforts will become a lot more persuasive.

 

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