A simple email newsletter is one of the cheapest, easiest ways to stay in touch with your customers and ensure that they continue doing business with you for years to come.
Newsletters are really effective because they allow you to educate and inform your customers while also promoting your products and services.
Offer Practical Advice
The topics you cover in your newsletter can be practical, useful advice that will help your customers or clients improve their careers or their businesses:
- Tips for hiring good employees
- Improving customer service
- Advice for enhancing soft skills
You may also choose to share other people’s articles if you don’t have the time to create enough content for each newsletter issue.
The idea is to talk about topics that matter to your customers and keep your name in their minds, when it comes to offering solutions to their problems.
Newsletters Increase Customer Loyalty
As you probably know, it’s much cheaper and easier to sell to your current customers than to chase after new ones.
People are overloaded with offers and distractions, and will forget about your brand if you don’t occasionally get in touch with them.
A basic digital newsletter allows you to interact with customers and, at the same time, remind them that you offer other products and services. Doing this is much cheaper than paying for online advertising.
An email newsletter can be sent automatically through email marketing software on a weekly or monthly basis, without any extra work on your part.
Newsletters can also be reused for many years, with only minor updates.
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