The Internet has made it cheaper and easier than ever to start and promote your own business. Unfortunately, this has also made it harder than ever to attract and retain loyal customers.

 

Potential customers are exposed to so much media ­—emails, ads, social posts, photos, videos, text messages— that it’s harder and harder to hold their attention and try to build a relationship with them.

 

Even if you provide the most helpful and practical information through your blog or have a great product or service to offer, you won’t accomplish much unless your website and other online content attract a reasonable number of visitors, and persuades them to take some form of action.

 

 

Conversion Rate Optimization is The Key

Conversion rate optimization is a process that helps you find the weak spots in your marketing funnel (sequence) that are keeping more prospects from turning into customers or clients.

While this methodology can become complex and require the help of technical consultants, it’s possible for a small business to implement a simpler form of conversion rate optimization.

Applying a few digital marketing optimization best practices will have an immediate impact on your website’s performance.

There is a variety of affordable cloud-based software that makes it easy to test different headlines, colors, images, etc.

 

 

Here are a few tips to help you improve your response and conversion rates:

• Look at your website through the eyes of a potential customer
• Pay attention to how professional and user-friendly your site feels
• Include call-to-action links within your educational content (blogs, articles) that promote a free book or course to email subscribers
• Always ask people to take the next step in the buying process: Watch videos, sign up for a free consultation
• Include customer reviews in your marketing materials to increase trust
• Add case studies of customers who have benefited from using your product
• Place the same offer in 2 – 3 different places within lengthy blog posts or sales pages
• Frequently update old blog posts, articles, and ads to attract new visitors

 

 

Use Digital Marketing Tools

Digital marketing technology can also help you increase response and conversion rates:

• Use marketing funnel tools to add pop-up forms that appear when a visitor attempts to leave a landing page or email form
• Test different versions of your landing page by changing headlines, images, and colors
• Use retargeting technology to track previous website visitors. You will then be able to make promotional offers as they visit other websites or open their emails.

 

Conversion Optimization Leads to Higher Sales and Lower Costs

Implementing a few conversion rate optimization techniques in your marketing efforts will pay off in the long run:

• Reuse existing marketing content, instead of constantly creating new ones
• Generate higher response rates from existing campaigns
• Make more sales from current customers
• Stop spending money on techniques that aren’t working
• Maintain a decent Google ranking by keeping your website active and updated

 

 Avoid These Common Marketing Mistakes!

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If you would like to improve the response rates of your marketing campaigns, please click below to get started:

Copywriting Review (critique)