According to the Content Marketing Institute:
“…instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
As this quote shows, the key to content marketing is providing valuable information to your potential customers and, in the process, convince them that your product or service is the best solution for them.
I think that Google is more interested in pleasing advertisers than providing effective search results.
I have started using other search engines like DuckDuckGo since I can’t seem to find the answers I’m looking for on Google.
Hello,
From what I have researched, I think that Google basically rewards websites that are likely to pay for ads, or that are managed by people who are likely to become YouTube influencers. They also penalize websites by people who are not politically correct.