Image via Unsplash

 

Tips and Resources to Keep Small Businesses Afloat Amidst COVID-19

 

It’s been more than a full year since COVID-19 first hit, and many small business owners continue to look for new ways of meeting consumer demands, interacting with their customers, and growing their enterprises — even if their brick-and-mortar businesses remain closed to the public.

And with these resources, small business owners will learn everything they need to know to keep their companies alive and growing as the pandemic wears on.

 

Adapt and Evolve

By adapting and evolving your enterprise in the age of COVID-19, you’ll improve your chances of small business survival — both now and in a post-pandemic world.

 

• Find a web developer to redesign and add functions to your website.
• Utilize free tools like Google My Business, Facebook, and Mailchimp, which you can pair with a free banner maker to create your own marketing campaign.
• Of course, nothing beats compelling professionally written branding and marketing copy. Work with WritingConversions to create something truly unique.
• Make the transition from a brick-and-mortar business to an online one.
• Expand your options for delivery and curbside pickup.

 

Alleviate Financial Stress

If your small business — like many others — has been impacted by the pandemic, these four resources will help to improve your financial situation.

 

• Cut unnecessary expenses to reduce business spending.
• Look into funding opportunities for small businesses.

 

Safely Reopen Your Brick-and-Mortar

If you have a brick-and-mortar, these resources will help you to plan a safe and successful business reopening.

 

• Determine whether you’re ready to reopen your brick-and-mortar business to the public.
• Review the guidance for cleaning and disinfecting businesses.
• Create a reopening marketing plan and announce your grand reopening on your company’s website, social media pages, and email newsletters.

 

It may seem impossible to maintain a small business amid COVID-19, but these tips and resources will help you to do it. By taking steps to adapt and evolve your business, you’ll not only keep your enterprise afloat but grow your small business as the pandemic wears on!

 

Courtney Rosenfeld  —  gigspark.biz