5 Sure-Fire Ways to Attract New Customers to Your Business
Holding the interest of potential customers is not the easiest thing to do.
Year after year, brands and businesses spend millions of dollars on marketing with the sole intention of engaging potential customers.
When it comes to potential clients, persuading them to choose your brand is no small feat.
You have to ‘sell’ your brand to them. You have to show them why they should choose your brand over the thousands of brands available on the market, vying for their attention.
How do you do that? How do you persuade potential customers without coming off as desperate?
The answer lies in using targeted, well-executed marketing techniques.
Marketing Techniques
Host Giveaways
In addition to gaining traffic on your website and other platforms, hosting giveaways can be the key to amplifying your brand and making it accessible to a larger audience.
Here’s what giving away valuable products does to your brand:
- Builds trust. Prospects are likely to purchase from you when they recognize your brand.
- Acts as a word-of-mouth marketing strategy. People just don’t want free products for themselves, they want them for their friends and family too. This amplifies reach.
- Shared across various social platforms to create awareness about a possible jackpot.
- Collaborating with other brands doubles the reach, doubles prospective clients and reach.
- Increases sales. As traffic to your website increases, so do sales.
Offer Inexpensive Intro Products to Build Relationships
A lot of businesses say the second sale matters more than the first one.
But we also understand that you need to convince a customer to make a purchase the first time around for them to come back for more.
People are likely to go through the whole trial-and-error process associated with trying new brands when there is little risk in doing so.
Offering cheap introductory products can be a great way of attracting new customers.
Provide Reviews or Success Stories
Most people don’t trust brands, they trust people. Brands have a motive, reviewers on their website do not.
Ask your customers to write reviews in exchange for a discount on future purchases.
This will give authenticity to your brand when potential customers see/read the success stories for themselves.
Become An Authority
Your online presence has more impact than you think. It’s what verifies your brand as an authority.
In this age of technology, people shy away from brands that have no online presence, they view it as something sketchy or subpar.
If you want to increase your sales and revenue, you’ll have to build your reputation and become an authority.
Offer Free Samples and Trials
Giving away free samples and trials is one of the best marketing strategies. Giving people a taste of what you offer is a sure-fire way of retaining them as a client.
Compared to unknown strangers, people who’ve tried out your samples are more likely to pay for a full-sized product.
Conclusion
Retaining customers is easier than attracting new customers.
If you want to take your business to new heights, you will need a big client base.
For that, your customer service, in addition to quality products at competitive prices, need to be top notch.
These techniques will help you become more persuasive and build trust along the way.
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